• ARTICLES & PAPERS

Articles

Learn from our professionals

Enveloping Entertainment: Immersive Digital Cinema Abounds in the Science Museum Community

When it comes to exhibition, science museums have a track record for innovation and experimentation. Up-to-the-minute display technology seems to fit with the questing scientific mindset. It was, for instance, the science center community that adopted giant screen film exhibition starting in the 1970s, recognizing its technological novelty, potential mass appeal and its power to educate, as well as to generate revenue. However, classic giant-screen, 70mm film theaters (IMAX and the like, of the six-story-high screen variety) appear to have run their course; the network of these types of theaters is shrinking along with their audience, and museums are embracing digital video formats.

Enveloping Entertainment: Immersive Digital Cinema Abounds in the Science Museum Community

When it comes to exhibition, science museums have a track record for innovation and experimentation. Up-to-the-minute display technology seems to fit with the questing scientific mindset. It was, for instance, the science center community that adopted giant screen film exhibition starting in the 1970s, recognizing its technological novelty, potential mass appeal and its power to educate, as well as to generate revenue. However, classic giant-screen, 70mm film theaters (IMAX and the like, of the six-story-high screen variety) appear to have run their course; the network of these types of theaters is shrinking along with their audience, and museums are embracing digital video formats. 

Fulldome: Marketing and Branding Part 1

Immersive “digital dome” theater has been with us for a good decade and is now well established to the tune of several hundred installations (including portable domes). It now has a trade group dedicated to digital domes: IMERSA, formally established in cooperation with IPS and the help of generous founding sponsors at Chicago’s IPS 2008 meeting last July.

Fulldome: Marketing and Branding Part 2

A digital dome (fulldome) theater can give the audience a sense of being in space without boundaries. Likewise, facilities with fulldome theaters are finding the presentation medium opens up their own boundaries—extending the possibilities of what a planetarium can do and perhaps even what it calls itself. The inherent versatility of fulldome paired with the resourcefulness of an institution’s educators and marketers equals a powerful combination able to create, recognize and make the most of opportunities.

Giant Screen Cinema, Digital Dome Converging New Special Venue Dome Business Emerging

In the eyesof special venue media producers and distributors, a significant new market is emerging – a network that includes 2D and 3D giant-screentheatersas well as fulldome, and connects the interests of planetariums and science centers. The two types of institutions already have a lot in common – such as similar missions and audiences, and a tilting toward the latest interactive and immersive exhibition technologies. But the sharing of content, facilitated by digital processes, is just getting started. It’s a marker of the “convergence” of giant screen cinema – which in educational institutions is still mostly a film-based medium - and fulldome digital video.

Sponsors

FPlogo
SCISS 802276083af3ed73af8e0e015bac6f13
barco dee9c5cc596c04443cfa721e77ff060c
biganddigital 66c081ebc5ed32dc3ed12b88853fff73
clarkplanetarium e9e82e3aa7f434d06b2c3dc6198e33e9
digitalprojection 83211a511ad9bf36c4d4e6a900f8f478
eplanitarium discoverydome 3472911073341e49108d734d2a487536
evansandsutherland 83b3eae6f9cd03de864ba1ff361d02c3
fulldomepro 1bbadb5afff3a400b9038aa1689adcdd
goto f05d33cbfdc904bfb1f8b9a0820c2047
lochness 222801a2b255436a4b21e8fc75538f87
metaspacelogo
navitar 9e9b81f21b7dd00d27afdb6654a51e31
nsccreative 7c040c1dfde72c7e8e4b5040300986b5
omnispace
rsacosmos a0ab4dab51f800575bf666f3eb4d2cfc
spritzunlimited 87f3088f0285f2de854e73369034c42c
vantrix 18401b4b9b3632882f51fe56228f36b6
zeissseiler a559866278bd4e112301ca2305b0edc7

© Copyright 2017 - IMERSA Inc. - A Non-Profit Corporation

Follow IMERSA
Name(*)
Please let us know your name.

Email(*)
Please let us know your email address.